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B2B for Shopify

Top 10 Shopify B2B & Wholesale Operations Apps (2026)

B2B on Shopify shifted in 2024 when Shopify B2B (native) became production-ready. The right stack depends on whether you run B2B alongside DTC or B2B-only, how complex your price-list logic is, and whether you need a full wholesale portal or just net-terms checkout.

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Expert-reviewed by ShopOperationsExperts editorial teamLast verified: Part of: Shopify inventory management

Decision variables to weigh

  • B2B-only vs. B2B + DTC mix
  • Price-list complexity (one tier vs. customer-specific)
  • Payment terms (net 30 / 60) vs. card-only
  • Sales-rep portal needs vs. self-service ordering
  • Number of B2B accounts (under 50 vs. 50–500 vs. 500+)
  1. Top pick
    1

    Shopify B2B (native)

    by Shopify

    Shopify Plus’s built-in B2B capability — company accounts, price lists, custom catalogs, payment terms, and B2B-specific checkout. Production-ready since 2024 and continuously deepening. For most B2B + DTC mixed brands, the first port of call before evaluating third-party apps.

    Best for: Shopify Plus brands running B2B + DTC mixed operations that want the native, Shopify-built B2B layer.

    Verified facts
    • Built into Shopify Plus (no add-on cost)
    • Company accounts, custom catalogs, and payment terms
    Visit Shopify →Get an implementation quote →
  2. Runner-up
    2

    Brightpearl Wholesale

    by Brightpearl (a Sage company)

    Brightpearl’s B2B / wholesale capabilities — customer-specific price lists, net-terms invoicing, credit limits, and sales-rep workflows integrated with the broader Brightpearl platform. Native Shopify sync. Strongest fit when wholesale is alongside DTC and you want one platform for both.

    Best for: Mid-market brands ($5M–$30M) running wholesale + DTC wanting a consolidated platform across both motions.

    Verified facts
    • Brightpearl-native B2B / wholesale module
    • Customer-specific price lists and net-terms invoicing
    Visit Brightpearl (a Sage company) →Get an implementation quote →
  3. Notable
    3

    NetSuite B2B

    by Oracle NetSuite

    NetSuite’s B2B capabilities — customer hierarchies, contract pricing, payment terms, credit limits, and AR-aware ordering. Strongest fit when NetSuite is already the ERP and B2B complexity (multi-entity customers, complex contract pricing) outgrows Shopify-side B2B alone.

    Best for: NetSuite-anchored brands ($25M+) with deep B2B complexity (contract pricing, customer hierarchies, credit management).

    Verified facts
    • NetSuite-native B2B capabilities
    • Contract pricing and customer-hierarchy support
    Visit Oracle NetSuite →Get an implementation quote →
  4. 4

    Cin7 Omni B2B

    by Cin7

    Cin7 Omni’s B2B module — B2B portals, customer-specific pricing, EDI trading partners, and credit terms. Strongest fit when Cin7 Omni is already the inventory + OMS platform and B2B sits alongside multi-channel DTC.

    Best for: $5M–$30M Cin7 Omni customers running B2B + DTC + marketplaces from one platform.

    Verified facts
    • Cin7 Omni-native B2B module
    • EDI trading partner support
    Visit Cin7 →Get an implementation quote →
  5. 5

    Pepperi

    by Pepperi

    B2B commerce and sales-rep platform — wholesale catalog, order entry, and field-sales tools combined. Strongest fit for brands with field sales reps placing B2B orders on behalf of customers, especially in apparel and consumer goods.

    Best for: Wholesale brands ($5M–$50M) with field sales reps needing rep order-entry tools alongside customer self-service.

    Verified facts
    • B2B commerce + sales-rep platform
    • Strong fit for apparel and consumer-goods wholesale
    Visit Pepperi →Get an implementation quote →
  6. 6

    Zoey

    by Zoey

    B2B-first commerce platform — sits beside Shopify rather than on top, providing a dedicated B2B portal with company accounts, price lists, quoting, and sales-rep workflows. Strongest fit for B2B-only brands or for brands where B2B is a meaningfully different operation from DTC.

    Best for: B2B-only brands or B2B-dominant operations where the DTC and B2B experiences diverge enough to warrant separate platforms.

    Verified facts
    • B2B-first commerce platform
    • Company accounts, quoting, and sales-rep workflows
    Visit Zoey →Get an implementation quote →
  7. 7

    Wholesale Gorilla

    by Wholesale Gorilla

    Lightweight Shopify wholesale app — customer-specific pricing, net-terms, minimum order quantities, and product tagging for wholesale-only visibility. Strongest fit for sub-$5M brands adding wholesale to an existing DTC Shopify store without moving to Shopify Plus.

    Best for: Sub-$5M Shopify brands adding wholesale capability to a DTC store without upgrading to Shopify Plus for native B2B.

    Verified facts
    • Shopify-side wholesale app
    • Customer-specific pricing and net terms
    Visit Wholesale Gorilla →Get an implementation quote →
  8. 8

    Wholesale Suite by Wholesale Helper

    by Wholesale Helper

    Bundle of three Shopify apps (Wholesale Pricing Discount, Wholesale Order Form, Wholesale Lock Manager) that together provide wholesale-tier pricing, fast-order entry, and password-protected wholesale catalogs. Common alternative to Wholesale Gorilla for non-Plus stores.

    Best for: Sub-$3M Shopify brands wanting wholesale-tier pricing plus a fast order-entry experience without Shopify Plus.

    Verified facts
    • Three-app bundle for Shopify wholesale
    • Available on non-Plus stores
    Visit Wholesale Helper →Get an implementation quote →
  9. 9

    CommerceBuild

    by CommerceBuild

    SAP Business One specialist with a B2B portal that runs natively against B1 alongside the Shopify storefront. Strongest fit when B1 is the ERP and B2B complexity (large catalogs, sales-rep workflows, contract pricing) exceeds Shopify-side capability.

    Best for: SAP B1 brands needing a B1-native B2B portal alongside Shopify for the DTC channel.

    Verified facts
    • SAP Silver Partner with B1 B2B portal
    • Native B1 integration alongside Shopify
    Visit CommerceBuild →Get an implementation quote →
  10. 10

    BSS B2B & Wholesale Solution

    by BSS Commerce

    Shopify app with broad wholesale capabilities — customer-group pricing, quantity breaks, B2B registration forms, custom pricing per customer, and tax exemption. Frequently chosen by brands evaluating multiple wholesale apps for the broadest feature set on non-Plus.

    Best for: Non-Plus Shopify brands wanting comprehensive wholesale capabilities (customer-group pricing, quantity breaks, tax exemption) in one app.

    Verified facts
    • Shopify App Store wholesale app
    • Customer-group pricing and quantity breaks
    Visit BSS Commerce →Get an implementation quote →

How to choose

The 3 decisions that determine fit.

If you’re on Shopify Plus with B2B + DTC mix

Start with Shopify B2B (native) — it’s included with Plus, production-ready, and continuously deepening. Layer Brightpearl or NetSuite-side B2B logic when the ERP needs deeper customer hierarchies or contract pricing than Shopify-native provides.

If you’re B2B-only or B2B-dominant

Zoey or CommerceBuild if you’re ERP-anchored (SAP B1). Pepperi if field sales reps drive most orders. Shopify Plus B2B for brands that want a Shopify-native B2B-only storefront. Brightpearl when consolidating B2B + accounting + inventory.

If you’re on Shopify (non-Plus) adding wholesale

Wholesale Gorilla, Wholesale Suite, or BSS B2B & Wholesale Solution. These add real wholesale features (customer-specific pricing, net terms, catalog gating) without upgrading to Shopify Plus. Plan the Plus upgrade when B2B revenue justifies it ($2M+ wholesale typically).

Common questions

Questions operators ask before they choose

Is Shopify B2B (native) good enough or do we still need a third-party app?
Shopify B2B (native) is production-ready as of 2024 and handles company accounts, price lists, custom catalogs, payment terms, and B2B checkout. It’s the default starting point for any B2B + DTC mixed brand on Shopify Plus. Third-party apps add capability beyond what native covers — sales-rep portals, ERP-deep customer hierarchies, EDI.
Can we run B2B on non-Plus Shopify?
Yes, via apps like Wholesale Gorilla, Wholesale Suite, or BSS B2B. These add customer-specific pricing, net terms, and catalog gating. Limited compared to Shopify Plus B2B but workable for sub-$5M wholesale revenue.
How much do B2B apps cost in 2026?
Shopify B2B (native): free with Shopify Plus. Wholesale Gorilla: $19.99–$49.99/mo. Wholesale Suite: $19.99–$39.99/mo. BSS B2B & Wholesale: $25–$50/mo. Zoey: enterprise quote. Pepperi: $50–$200/user/mo. Brightpearl B2B: included with Brightpearl. Cin7 Omni B2B: included.
What about payment terms and credit management?
Shopify B2B (native) supports payment terms; deeper credit management (credit limits, AR aging-based blocking, risk scoring) usually comes from the ERP or a dedicated B2B platform. Brightpearl, NetSuite, and Zoey have stronger credit management than Shopify-native alone.
EDI trading partners — what handles that?
Cleo Integration Cloud, eBridge Connections, SPS Commerce, and Cin7 Omni all handle Shopify-side EDI. The right pick depends on trading partner count and complexity. Above 10–15 active trading partners, a dedicated EDI platform (Cleo, eBridge, SPS) usually wins over Cin7-style consolidation.

Related lists

Other shortlists in the Shopify inventory management pillar.

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